About Us


Our Company:

Our ShowroomFounded in 1997, South Foridal Custom Pools strives to build superior pools at competitive prices. We are an award winning, State Certified Commercial and Residential Pool Builder and  believe our full reputation rests on each pool that we build . Whether your dream is a simple pool or a  complex outdoor tropical living space, we will work hard to win your confidence and build you a pool that brings years of  satisfaction.

SFCPools  offers free design consultation with computerized CAD drawings. All stages of pool construction are handled “in-house” by “drug free workplace” employees. Our expert staff can handle all your pool repairs and remodeling needs too! Buying a pool home? We offer complete evaluation of existing pool and equipment problems before you make that purchase. Give us a call …..We appreciate your business and it shows!


Our Owner:

The Maine FamilyOwner and founder, Rod Maine, is the second generation of his family  serving the pool industry in South Florida.  After graduating from Palm Beach Atlantic University and getting a Masters Degree, Rod returned to the family business he always loved.  Over 30 years ago he began working at his father’s gunite company and learned the pool industry from the ground up.  Rod always enjoyed the “hands-on creating” and knew he would find great challenge and satisfaction in the details of pool construction.

Rod has extensive and comprehensive knowledge of all the areas of the pool industry.  He thrills to learn about the latest techniques and products. Therefore he is our best and only salesman. There is no ”passing the buck” . What he promises – He delivers!  His tenacity and an honest desire to serve his customer have earned him a great reputation among local builders, county inspectors, and his peers.

Rod loves his work and his wife Kay.  They married in 1989 and have two children that attend FSU.  In his leisure time he enjoys his family, his church, golfing and guitar building.


Our Credentials:

In today’s fast paced lifestyle we sometimes forget to shop smart.  Let us make that an easier task with some helpful consumer information Please take a few minutes to check out the credentials and reputation of our company as well as any other companies you may be considering.

Our Awards

Florida Swimming Pool Association Awards:


2010 Best Residential Pool Renovation
The Gold Award given at the FSPA State Show

Treasure Coast Builders Association Awards:

TCBA Award
  • 2007 Gold Medallion Award for Best New Pool
  • 2009 Gold Medallion Award for Best Outdoor Living Area
  • 2009 Gold Medallion Award for Best New Pool in a Home priced over $500,000

Check our financial health

  • We pay our accounts in full every month- even receiving early cash discounts. We do not “rob Peter to pay Paul”. We will be here to stand behind our finished product for years to come. We have been in Martin County since 1997. We own our building and showroom in Palm City.
  • Feel free to call local pool supply companies and check our credit history.
    • Horner Express Pool Supply / Jordan 772-621-8221
    • Prestige Pool Plastering/ Sean 772-460-1981
    • Prestige Gunite / Donna 772-461-5586
  • More available upon request

Check our reputation

  • Look into consumer comments by calling the Better Business Bureau.
  • View our Testimonials from satisfied clients.

Check local county records

  • For our history of satisfying permit and inspection requirements.
  • County inspectors who see our work up close and personal can give expert opinions.

Check our current license

  • Check license by calling or logging onto Florida Department of Business and Professional Regulation Construction Industry Licensing Board.(1-850-487-1395)
  • We became licensed in pool construction in 1997 . Our license was upgraded to State Certified Commercial Pool Builder in 2008. Currently held license is # CPC1457785

Check professional and trade organizations